Circular Initiative is a business-driven event led by Stena Recycling open to delegates by invitation only. It gathers pioneering leaders from industry, tech, business, academia, and politics. The annual event aims to initiate collaboration, highlight common goals, and support cross-company actions that will be guidelines for future sustainable and prosperous business.
“We have reached a point where society demands that the industry takes responsibility. If you don’t engage in sustainability issues, you will lose both customers and staff – you will not survive as a company. But if you properly address these issues you will not only support global environmental goals – you will probably also do better business,”
Jacob Wallenberg, Chairman of Investor AB
About Circular Initiative
It started with a desire to make a difference, and with the knowledge that we now use more resources than the Earth can provide, we want to be part of the solution to improve the way we care for the Earth’s resources. We know for a fact that circular and sustainable material flows have a substantial impact on the climate. A quarter of our global annual emission is directly connected to the production of materials.
To save resources, we need to close the circle and keep products and material inside the system for as long as possible.
“No one can solve these challenges on their own. The whole idea with the Circular Initiative is to raise awareness about the topic and share information and knowledge,”
Kristofer Sundsgård, CEO of Stena Recycling Group
There is a need for cooperation, concrete plans, and bold goals. The manufacturing industry can do more to prevent waste from being generated and also take better advantage of residual material that arises at various stages in the industry. With technological development and new wider collaborations, resources can be saved, and more circular flows created. It is a necessity if resources are to suffice even tomorrow.
The initiative is led by Stena Recycling with cooperative partners Stora Enso, Electrolux, ABB, Combitech and Investor.
Jan Brockmann, COO Electrolux
“This event is on such a high level that it creates hopefully a lot of attention and awareness for all stakeholders – the companies that works together, investors, politicians, the media. Because at the end we will take a leading position also in Sweden if we invest in this, and we have to invest in this together, because there’s a lot of new learnings in this partnership that will lead to optimization, and eventually as I said, exporting of the learning, taking a leadership role in business therefore also. And I think it requires kick-offs of this level to really get the energy going from all stakeholders in society, not only in business. “
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