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This years Circular Initiative was a success

Nearly 400 followed this year’s online event. A vacuum cleaner made entirely of recycled material, a circular by-product from paper and pulp production, and a new circular solution for electric motors are some of the results presented during this year’s edition of the Circular Initiative. Together, large companies such as ABB, Electrolux, Combitech, Stora Enso, and Stena Recycling are driving the Swedish industry towards a more circular economy where materials are used and handled more sustainably.

Initiated by Stena Recycling, the Circular Initiative is a collaborative arena where major Swedish companies collaborate and contribute their expertise to increase the proportion of circular material flows. By pursuing common goals, innovation and technological development, the partnering companies collaborate on long-term projects. Along with invited guests from the Swedish business community, they gather once a year to exchange knowledge, take part in discussions and present existing and new projects.

Due to Covid-19, the Circular Initiative 2020 was arranged digitally, with almost 400 representatives from different parts of the business community participating via link.

– It was the first time we arranged a digital event of this size and we’re very pleased with the result. Many exciting advances have been made in our various collaborative projects and it’s always great to share and discuss these with others. We have received very positive feedback and I feel that many people left the event with new insights and inspiration, says Fredrik Pettersson, Managing Director of Stena Recycling Sweden.

The Circular Initiative 2020 offered presentations about its projects and a panel discussion, attended by Jacob Wallenberg, the chairman of Investor AB. Jacob emphasized the commitment end customers around the world are showing to companies genuinely integrating sustainability into their business concepts, and how quickly this has taken place.

Professor Robin Teigland, who, among other things, researches the circular economy, also took part and presented many opportunities to make circularity a reality. She highlighted a number of exciting projects that are harvesting, recycling and refining sea plastic, with the aid of grapheme, among other things.