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Welcome to Circular Initiative 2021

This year’s event will take place live online on July 2nd. Our ambition is to share possibilities and challenges, aiming at creating more circular material flows and sustainable products. The overall goal is to cut down on our climate footprint and to take care of our resources, so that future generations can thrive and prosper.

Circular Initiative is a business-driven event and a collaborative forum led by Stena Recycling in close collaboration with our founding partners Investor, Electrolux, Stora Enso, ABB, and Combitech. The forum gathers pioneering leaders from industry, tech, business, academia, and politics.

Eva Hamilton will guide us through the day, entailing a range of business leaders and other interesting stakeholders, sharing insights on contributing to a more circular way of producing products. We will get insights into designing for recycling, new business models and collaborations, and how new technology can help us become more sustainable.

Digital expert Claudia Olsson will give us a glimpse of the future within the field of digital transformation. She’s one of the Nordic region’s most sought-after speakers on exponential technologies, future trends, leadership, and governance.

To wrap up the day a panel of industry leaders and experts will comment on the different topics on the agenda.



Fredrik Pettersson, Managing Director, Stena Recycling Sweden

Supporting a circular battery materials economy

Simon Stanbridge, Senior Business Development Manager Johnson & Matthey together with Marcus Martinsson, Business Area Manager Batteries, Stena Recycling

Re-made to matter

Fredrik Ekström, Vice President, Energy Division Alfa Laval

Closing the loop

Ulf Hellström, Head of ABB Motion Sweden

Panel discussion on the transformation towards circular economy

Introducing Anders Kyösti, Manager Research & Development, SCA together with Ulf Hellström, Head of ABB Motion, Fredrik Ekström, Vice President, Energy Division, Alfa Laval and Mattias Nilsson, Head of Sales & Marketing, Stena Recycling Sweden

Working smart from start – designing a recyclable vacuum cleaner

Louise Eriksson, Stena Circular Consulting, Stena Recycling Sweden and Amanda Molina Zoppas, Sustainability Lead Wellbeing, Electrolux

Leading from the edge: enabling transformation through digital leadership

Claudia Olsson, CEO & Founder Stellar Capacity, Young Global Leader World Economic Forum

Why sustainability in financing is advantageous

Hans Beyer Chief Sustainability Officer SEB and Håkan Folin, Executive Vice President, CFO SSAB

Dialogue with panel about the transformation that need to take place

Viveka Hirdman-Ryrberg, Head of Corporate Communication & Sustainability Investor AB, Vanessa Butani, VP Group Sustainability, Electrolux, Fredrik Pettersson, Managing Director Stena Recycling Sweden, Sofie Eliasson Morsink, VD Coca-Cola Sweden

Summary of the day

Eva Hamilton together with Fredrik Pettersson, Managing Director Stena Recycling Sweden