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Circular Initiative 2021

This year’s Circular Initiative took place live online on 2 July. The agenda was packed with presentations of new circular collaborations and initiatives; from the vacuum cleaner designed for recycling to the heat exchanger exchange programme that saves both energy and valuable material resources.

Interview: Viveka Hirdman, Head of Corporate Communication & Sustainability Investor AB

Interview: Hans Beyer, Chief Sustainability Officer SEB

Interview: Fredrik Ekström, Vice President, Energy Division, Alfa Laval

Interview: Martin Hedström, VP CX Insights & Innovation Electrolux

Circular Initiative is a business-driven event and a collaborative forum led by Stena Recycling in close collaboration with our founding partners Investor, Electrolux, Stora Enso, ABB, and Combitech. The forum gathers pioneering leaders from industry, tech, business, academia, and politics.

The ambition is to share possibilities and challenges, aiming at creating more circular material flows and sustainable products. The overall goal is to cut down on our climate footprint and to take care of our resources, so that future generations can thrive and prosper.

Eva Hamilton guided the audience through the day, entailing a range of business leaders and other interesting stakeholders, sharing insights on contributing to a more circular way of producing products. We got insights into designing for recycling, new business models and collaborations, and how new technology can help us become more sustainable.

Digital expert Claudia Olsson gave us a glimpse of the future within the field of digital transformation. She’s one of the Nordic region’s most sought-after speakers on exponential technologies, future trends, leadership, and governance.
To wrap up the day a panel of industry leaders and experts commented on the different topics on the agenda.



Fredrik Pettersson, Managing Director, Stena Recycling Sweden

Supporting a circular battery materials economy

Simon Stanbridge, Senior Business Development Manager Johnson & Matthey together with Marcus Martinsson, Business Area Manager Batteries, Stena Recycling

Re-Made to matter

Fredrik Ekström, Vice President, Energy Division Alfa Laval

Closing the loop

Ulf Hellström, Head of ABB Motion Sweden with Anders Kyösti, Manager Research & Development, SCA Munksjö

Panel discussion on the transformation towards circular economy

Ulf Hellström, Head of ABB Motion, Fredrik Ekström, Vice President, Energy Division, Alfa Laval and Mattias Nilsson, Head of Sales & Marketing, Stena Recycling Sweden

Working smart from start – designing a recyclable vacuum cleaner

Louise Eriksson, Stena Circular Consulting, Stena Recycling Sweden and Amanda Molina Zoppas, Sustainability Lead Wellbeing, Electrolux

Leading from the edge: enabling transformation through digital leadership

Claudia Olsson, CEO & Founder Stellar Capacity, Young Global Leader World Economic Forum

Why sustainability in financing is advantageous

Hans Beyer Chief Sustainability Officer SEB and Håkan Folin, Executive Vice President, CFO SSAB

Dialogue with panel about the transformation that need to take place

Viveka Hirdman-Ryrberg, Head of Corporate Communication & Sustainability Investor AB, Vanessa Butani, VP Group Sustainability, Electrolux, Fredrik Pettersson, Managing Director Stena Recycling Sweden, Sofie Eliasson Morsink, VD Coca-Cola Sweden

Summary of the day

Eva Hamilton together with Fredrik Pettersson, Managing Director Stena Recycling Sweden