Circular Initiative – 2020

This year’s event took place online on October 21. Electrolux revealed their first vacuum cleaner built on 100% post-consumer plastic and re-used components. The journey began at last year’s event when Electrolux and Stena Recycling embarked on this groundbreaking project. With this Electrolux takes an important step towards circularity by developing a prototype for change in close collaboration with Stena Recycling.

The agenda also entailed a range of business leaders and other interesting stakeholders sharing insights and motivating collaboration.

A panel consisting of industry leaders and experts commented on the different topics throughout the agenda. Also joining us for some insights was Jacob Wallenberg, Investor AB’s Chair, for a discussion led by Eva Hamilton.

Stena Recycling welcomed all participants with a short introduction followed by case stories and discussions together with our Circular Partners Electrolux, Stora Enso, ABB and Combitech:

• On the journey towards becoming fully circular, Louise Eriksson Circular Design Specialist, Stena Recycling Sweden and Jens Leffler, Sustainability Lead Wellbeing Electrolux AB. Thanks to innovative collaboration, Electrolux presented the first vacuum cleaner built on 100% post-consumer plastic and re-used components.
• VersaLime – from waste to a product, Noel Morrin, Executive Vice President, Sustainability at Stora Enso. VersaLime is a recycled mineral that can make products more circular and reduce their carbon footprint.
• Closing the loop for electric motors, Ulf Hellström, Business Area Manager for ABB Motion in Sweden. ABBs goal is to help the industry save energy by supplying energy-efficient motors, while also ensuring that the materials of the old motors are recycled by collaborating with Stena Recycling.
• Value-creating scenarios, Robin Teigland, Professor of Strategy, Management of Digitalization, in the Entrepreneurship and Strategy Division at Chalmers. Traditional supply chains and linear “take-make-waste” models may give way to more sustainable and circular economic models. In order to survive and maintain competitive advantage in this time of unparalleled change, everyone must take a long-term perspective and rethink how to work with strategy and how we organize our companies, organizations and society

Speakers

Johnny Larsson, Head of Strategic Business and Innovation, Combitech

Ulf Hellström, Business Area Manager, ABB Motion Sweden

Christopher Flensborg, Head of Climate & Sustainable Finance, SEB

Lena Delbom, Digital Lead, ABB Sweden

Fredrik Pettersson, Managing Director Stena Recycling Sweden

Mattias Nilsson, Sales & Marketing Director, Stena Recycling Sweden

Jens Leffler, Sustainability Lead Wellbeing, Electrolux

Louise Eriksson, Design for Recycling specialist, Stena Recycling

Mathilde Jansson, Project Manager, Stena Recycling